Book launch
Launch Week Amplifies What You Built Before It.
A launch is not an event, it is a sixty-day sequence. We plan and run that sequence so nothing important depends on improvisation.
The timeline
From 60 Days Out to Long After Launch Day
Every phase has a job. Miss one and the next has to work twice as hard.
60 days before
Foundation
- Strategy and success measures agreed
- Positioning, comparable titles, and messaging finalised
- Audience building begins
- ARC programme prepared and readers recruited
30 days before
Momentum
- Content published on a consistent rhythm
- Blogger, podcast, and reviewer outreach
- Email list growth and reader magnet in place
- Pre-launch visibility: cover reveal, preorder page, excerpts
14 days before
Intensify
- Promotion frequency increases across channels
- Direct reader engagement in communities
- Review coordination with advance readers
- Advertising creative and audiences prepared
Launch week
Activate
- Campaign activation across all channels
- Social promotion on a daily schedule
- Email campaigns to your list
- Advertising live, monitored daily
After launch
Sustain
- Listing and campaign optimisation based on real data
- Continued discoverability work
- Ongoing honest review growth
- Long-term audience building toward the next book
Deliverables
What a Launch Engagement Includes
- Launch strategy document with dates and owners
- Positioning and messaging for launch assets
- ARC programme plan and reader recruitment
- Outreach target list and pitch templates
- Content and email calendar
- Launch-week day-by-day schedule
- Advertising structure and budget guidance
- Post-launch optimisation plan
Already published?
Relaunches Work Too.
A backlist title with reviews and history is often easier to relaunch than a new book is to launch.
We treat a relaunch as a fresh sequence: reposition, improve the listing, rebuild interest with readers who already like your work, then amplify. If your book launched quietly the first time, that is not the end of its life.
Next step
Give Your Launch a Real Plan.
Tell us your publication date and we'll show you what the next sixty days should look like.