04 · Social Media & Content
A Presence That Says the Same Thing to the Same Reader
Content and social platforms are where an author's voice becomes recognisable. We build platform-specific plans you can sustain between books — not daily burnout.
Our Services
Marketing Built Around How Readers Discover Books.
Every service below exists because a book gets overlooked for a reason — the wrong category, an unclear listing, no audience to launch to. We start with what your book is missing, then choose only the work that fixes it.
Browse by need
Start Where Your Book Is Weakest
Filter by discipline, or scroll the full catalogue below. Each service opens into a full explanation of the problem it solves and what you receive.
01 · Book Discovery & Review Visibility
Be Found by the Readers Already Looking for You
Discovery is the work of making sure the readers most likely to love your book can actually find it — through search, shelves, lists, and honest reader conversations.
02 · Amazon Optimization
Make It Easier for the Right Reader to Find Your Book
Your Amazon detail page is where most buying decisions happen. Small, deliberate improvements to keywords, categories, metadata, copy, and content compound across every visitor you earn.
03 · Paid Advertising
Disciplined Spend, Measured Against Real Outcomes
Advertising only works once the listing converts. We structure Amazon and Meta campaigns around reader intent, with budgets, testing plans, and reporting you can actually evaluate.
06 · Media & Podcast Outreach
Reach the Shows and Channels Your Readers Trust
The right interview, feature, or channel partnership places your book in front of engaged audiences who already trust the host. We pitch with relevance, not volume.
07 · Bookstores, Libraries & Institutional Sales
Beyond the Algorithm — Real Readers, Real Shelves
Some books find their audience through bookstores, libraries, book clubs, and institutions rather than ads. We handle the outreach that platforms cannot do for you.
08 · Pre-Launch & Book Launch
Build Momentum Before Launch Day, Not After It
Launch week amplifies whatever you built beforehand. We sequence the pre-launch, advance-reader, pre-order, and launch-week work so release day is execution, not improvisation.
09 · Marketing Strategy & Campaign Management
A Strategy, Not a List of Promotional Tasks
Before any tactic, there is a plan. We audit what your book needs, review what has already been tried, and run a defined campaign with clear success measures.
Strategic pathways
Services Work Better in Sequence
These are the combinations we recommend most often. Each pathway solves one stage of an author's career — and each step builds on the one before it.
Discover
Make the book findable
Research first, then align the listing with how readers actually search and browse.
Build
Build the presence
Content, social, and email that make the author recognisable between books.
Reach
Reach the right readers
Honest outreach to reviewers, bloggers, podcasts, and communities that match your book.
Launch
Launch with momentum
Pre-launch, advance readers, pre-orders, launch week, and follow-up in one sequence.
Grow
Grow the career
Ads, audience, email, and content that compound across every release.
Deep dives
Explore the Core Programmes
Each programme page explains the process, deliverables, and what happens after the work is delivered.
Free book audit
Your Book Doesn't Need More Random Promotion.
It needs the right work, in the right order. Start with a free book audit and we'll tell you which of these services your book actually needs — and which it does not.