Book marketing
Turn Your Book From Published to Discoverable.
A complete marketing system built around one title — researched first, executed deliberately, and measured honestly.
The journey
Research → Position → Promote → Convert → Grow
Skipping a stage is the most common reason book marketing budgets disappear without result.
Research
Genre, comparable titles, reader behaviour, keywords, categories, and competing listings.
Position
The promise your book makes and the reader it makes that promise to.
Promote
Outreach, content, social, Goodreads presence, and paid amplification.
Convert
Description, listing structure, A+ Content, and social proof.
Grow
Email list, reader community, and systems that carry into the next book.
What's included
Nine Disciplines, Sequenced for Your Book
Not every book needs all nine at once. The audit determines the order and the emphasis.
Audience research
We define your reader by behaviour: what they already buy, finish, and recommend.
Genre positioning
Your book is placed where its readers already browse, with signals they recognise.
Amazon optimization
Keywords, categories, metadata, description, and A+ Content working together.
Goodreads strategy
Ethical presence in the space where readers decide what to read next.
Reader outreach
Bloggers, reviewers, podcasts, and book clubs approached individually, never in bulk.
Social media
A platform plan you can actually sustain between releases.
Paid advertising
Amazon and Meta campaigns with agreed budgets and honest reporting.
Email marketing
A reader list you own, with a welcome sequence and a sending rhythm.
Launch strategy
A 60-day plan through launch week and into post-launch discoverability.
Deliverables
What You Actually Receive
- Reader and comparable-title research document
- Positioning and messaging summary
- Keyword and category recommendations
- Rewritten book description
- A+ Content module plan
- Outreach target list and pitch templates
- Content and email plan
- Advertising structure and budget guidance
- A prioritised action schedule
What we won't do
Our Ethical Lines
We do not buy reviews, arrange reviews in exchange for payment, manufacture reader activity, or misrepresent your book to reach a wider audience.
We do not promise sales, rankings, review counts, bestseller status, or specific algorithm outcomes. Anyone who does is guessing, or worse.
What we commit to is the work: research done properly, assets improved measurably, outreach conducted respectfully, and reporting you can verify.
Timeline
How an Engagement Runs
Weeks 1–2
Research, audit findings, and strategy agreement.
Weeks 3–4
Assets: description, metadata, listing, and A+ plan.
Weeks 5–8
Outreach, content, email setup, and campaign launch.
Ongoing
Optimisation, reporting, and audience growth.
Next step
Build a Marketing Strategy Around Your Book.
Start with a free book audit. We'll identify the highest-impact improvements before you spend anything on promotion.