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Honest, Practical Writing on Book Marketing.

No hype, no hacks, no 'beat the algorithm'. Just the reasoning behind discoverability, positioning, and author growth.

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Book Marketing

Why Great Books Don't Sell

Quality and visibility are two different problems. Here is how to tell which one your book actually has.

February 4, 2026 · 7 min read

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Book Marketing

How to Market a Self-Published Book

A realistic sequence for indie authors who do not have a publisher's marketing department behind them.

January 27, 2026 · 9 min read

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Amazon

How Amazon Book Discovery Works

Search, browse, and recommendation are three separate paths to your book. Most authors optimise for only one.

January 19, 2026 · 8 min read

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Author Branding

How to Build an Author Brand

Your brand is the promise readers rely on when deciding whether to try your next book.

January 12, 2026 · 6 min read

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Book Marketing

7 Book Marketing Mistakes Authors Make

The recurring, fixable errors we see most often in author marketing audits.

January 6, 2026 · 6 min read

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Audience Growth

How to Find Your Ideal Book Reader

Comparable titles, reader reviews, and shelving behaviour tell you more than any demographic profile.

December 16, 2025 · 7 min read

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Book Launches

How to Prepare for a Book Launch

Launch results are usually decided in the sixty days before publication day.

December 8, 2025 · 8 min read

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Goodreads

Goodreads Marketing Strategies for Authors

Ethical, sustainable ways to build presence where readers decide what to read next.

November 28, 2025 · 6 min read

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Audience Growth

How Authors Can Build an Email List

The one audience asset you own outright — and the simplest way to start it.

November 14, 2025 · 7 min read

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Amazon

Amazon A+ Content Explained

What A+ Content can and cannot do for a book detail page, and how to plan modules that convert.

November 3, 2025 · 5 min read

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