Paid Advertising
Meta Ads (Facebook & Instagram)
Audience testing and creative built for reader intent, not vanity clicks.
The problem
Why This Work Matters
Meta campaigns often chase clicks from people who never read, burning budget on the wrong audience.
What we do
We build Meta campaigns with audience testing and creative aimed at genuine reader intent, not vanity engagement.
Our process
- 01Define reader audiences
- 02Test creative and angles
- 03Allocate budget by performance
- 04Optimise and scale
Works well with
Related Services
These services compound when combined — each one strengthens the outcome of the others.
Free book audit
Not Sure What Your Book Needs? Start With a Book Audit.
We'll review your positioning, listing, and audience opportunities, then recommend only the services that will move the needle for this book.