The recurring, fixable errors we see most often in author marketing audits.
One: marketing to everyone. Two: describing the plot instead of selling the experience. Three: choosing categories by ambition rather than fit.
Four: launching without an audience. Five: advertising before the listing converts. Six: abandoning promotion after launch week. Seven: treating each book as a separate project rather than part of an author career.
Each of these is fixable, and most can be corrected in weeks rather than months.